Social media is probably one of the most effective marketing tools in the hands of business owners nowadays. With more than 105,000,000 users on board, Twitter has the potential of driving literally millions of potential new customers to any business. Facebook is another big player, of course, with more than 520,000,000 user records in its databases. These two networks collectively have the power of boosting the revenues of any business beyond what is possible through any other means.
The situation is now such that no business around can afford to ignore using social networks in their marketing campaigns. In the coming days, the situation is certainly going to persist. The more companies “listen” to their social networks, the more they are bound to benefit from the power of this highly effective marketing tool in their hands.
Check out what the panelists of the social media panel of The Business Journal had to say about the impact of social media on businesses here.
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